GumGum | Unit Benchmarks
Europe Benchmarks
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Attention Time
Viewability
Engagement
Time in view
CTR: 0.00%
Attention Time
Viewability
Click Through Rate
Time in view
Attention Time
Viewability
Engagement
Time in view
CTR: 0.00%
Benchmarks based on campaign data from to in Europe. Benchmarks are representative of results for each format overall.
* Attention Time, Engagement Rate and Avg Time in View calculated using viewable impressions to align with Media Ratings Council viewability standards & ARF model of how advertising works.